Hatchets & Hops is Buffalo's first axe throwing club—quickly establishing itself as a Buffalo staple. After 3 years of success the business had evolved and the owners were in process of opening a second Buffalo location and their first outside of the city, in Brooklyn. Needless to say, they recognized the need to update their brand to follow suit. The project involved everything from logo design and a brand guide to brand patterns and even the environmental design of the new Brooklyn location. More to come.